I’m pleased to introduce this blog as a means of sharing any news, developments and general thoughts about what’s going on at Computerworld and in the market. Spending time in the field with our readers and vendor partners, I’m fortunate to meet a lot of interesting and innovative people whose added insight I also plan to share in this forum.

It’s a great time to be working with Computerworld! In just the past couple months alone we have a lot of exciting things to talk about, including:
  • Deploying the new tagline: “Peer Perspective. IT Leadership. Business Results.”
  • The recent refresh to our Web site
  • The launch of our vertical sites covering IT Health Care, IT Finance and IT Government
  • The redesign of Computerworld magazine
  • And according to Nielsen AdRelevance, Computerworld ranked first among Computing & Technology-IT sites with 16.8 million ad impressions
“Peer Perspective. IT Leadership. Business Results.” is our new tagline. This truly reflects our unique value in the market and we are committed to delivering on this promise through every facet of what Computerworld offers to our audience and to our advertisers. Our continued investment in our brand via our recent refresh of the Computerworld website, launch of our vertical sites, and redesign of the publication, serve to enhance our value in the marketplace by better enabling us to deliver our award winning content to an audience that relies on our brand to make informed and strategic decisions.

Speaking to the refresh of our site specifically, our goals were to enhance the user experience of the more than 3 million unique visitors that come to Computerworld.com each month and to offer new sponsorship opportunities for vendors interested in reaching our highly sought-after audience of senior IT management decision makers and influencers. Our team did an amazing job of achieving a friendlier and more functional user interface across our home page, article and news pages, which allows visitors to optimize their time on our site. The result is a very clean look with robust navigation options and newly defined content channels that speed access to the content and resources of greatest interest to them. In addition to significant changes made to topic categories, we incorporated more direct access to our vertical sites. Other notable changes include new headline and body fonts and larger type on the article pages for increased readability. The site also features a new horizontal navigation system (eliminating the left-hand navigation column) and wider story pages, which gives the site a more open and contemporary look and allows us to incorporate images and rich content such as videos at the top of articles.

In addition, at the start of this year, we launched Computerworld IT Health Care, IT Finance and IT Government. Our goals in doing this were to extend the reach of Computerworld.com to these audiences by providing them with dedicated content. As a result we are able to offer a unique opportunity for sponsors to engage with these targeted and highly valuable segments of IT professionals.

As I look to the redesign of Computerworld magazine, our goal was to create a more contemporary look designed to better showcase the incredible content offered in every issue. The new design is very comprehensive in that we’ve removed any vestiges of being a news tabloid and have gone to a full magazine look. At the same time, the magazine is still very recognizable as Computerworld in that the logo, content, editorial personality and resulting editorial journey are all intact. The redesign was unveiled with the May 24th, issue, the cover story of which was written by Executive Editor Julia King entitled “Beyond Alignment.” I encourage anyone seeing this blog to read this as it’s an insightful look at how IT and Business continue to converge as seen through IT Leaders who aren’t just talking about it, but actually making it happen! This article IS the essence of what Computerworld is all about.

Because of all these great innovations, we have a lot to talk about with our customers! For that reason, in addition to the Computerworld executive conferences we’ve hosted, we also held two customer events where we were able to inform clients of the exciting new opportunities Computerworld has to offer in a more intimate and relaxed setting. We look forward to holding more of these types of gatherings as we
continue to invest in the Computerworld brand and advance our ability to provide value to the IT Management and vendor communities.
 


Comments




Leave a Reply